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Pre-Order AirPods Pro3

CUPERTINO, CALIFORNIA Apple today announced AirPods Pro 3, taking the most popular headphones in the world to an entirely new level. AirPods Pro 3 deliver unbelievable sound quality and the world’s best in-ear Active Noise Cancellation (ANC) — removing up to 2x more noise than the previous-generation AirPods Pro, and 4x more than the original AirPods Pro. The updated design helps AirPods Pro 3 fit even better and provides greater in-ear stability during activities like running, HIIT, yoga, and more. For the first time, users can utilize AirPods Pro 3 to measure heart rate and track over 50 workout types with the new experience in the Fitness app on iPhone. Live Translation also comes to AirPods, making face-to-face conversations easier by helping users connect even if they don’t speak the same language.

AirPods Pro 3 can be pre-ordered today, with availability beginning Friday, September 19.

“With AirPods Pro 3, the most popular headphones take a massive leap forward, providing fantastic sound quality and the world’s best ANC of any in-ear wireless headphones,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “Combined with an improved fit that provides greater stability for even more people, heart rate sensing, extended battery life, and Live Translation enabled by Apple Intelligence, AirPods Pro 3 take personal audio to the next level.”

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Apple Watch SE 3

Introducing the Apple Watch SE 3: Big Value. Big Heart. Big Leap Forward.

Today, we unveil the Apple Watch SE 3 — the most capable entry into the Apple Watch line ever. We’ve taken what people love about SE: affordability, reliability, safety — and added a suite of new health, display, and connectivity upgrades. It’s not just a refresh. It’s a leap: more sensors, smarter hardware, better display, faster charging — all while retaining that sweet spot of value.

Core Messages & Positioning

• Affordability meets premium features: Previously some features — always-on display, gestures, wrist temperature sensing — were reserved for higher tiers. With SE 3, these make their debut in our most accessible Watch.
• Holistic health & wellbeing: From sleep scoring to ovulation estimates to sleep apnea notifications, SE 3 deepens its insight into folks’ daily lives and wellness cycles.
• Seamless, intuitive interaction: New gestures (double tap, wrist flick), fast charging, always-on display — we reduce friction so people connect more, worry less.
• Connectivity without compromise: 5G cellular, more durable glass (Ion-X, tougher cover crystal), efficient chip (S10) — this isn’t just about features, but about performance, confidence, and long-term use.
• Ethical & environmental commitment: Materials, manufacturing, packaging — we’re still pushing toward Apple 2030 goals. SE 3 includes recycled content, renewable-powered supply chain, durable design. Apple

Key Features in Focus

Here’s what makes the SE 3 stand out (not exhaustive, but the things people will care about):

Who This Is For

• First-time smartwatch users who want premium experience without flagship prices.
• Parents and kids — especially with “Watch for Your Kids” support, family safety tools. Apple
• Health and fitness enthusiasts who track wellness but don’t need ultra-specialist sensors (e.g. EKG or SpO₂) — SE 3 gives “good enough plus” at a much more accessible point.
• People who travel, commute, or live active lives — durability, cellular, fast charging, connectivity matter.

Narrative / Brand Story Fit

In our storytelling, SE 3 reinforces Apple’s promise: technology that empowers, not complicates. We want users to feel this Watch is an enabler — of health, connection, peace of mind, more moments lived. It’s not about having all the sensors. It’s about having the right ones for your life, in the right package.

Pricing & Availability

• Starts at US $249, with GPS-only model, and higher for GPS + Cellular. Apple+2Business Insider+2
• Available in two sizes: 40 mm & 44 mm. Case finishes include midnight & starlight aluminium. Apple
• Pre-orders open now; shipping / in-store availability begins September 19, 2025 in many regions. Apple+1

Call to Action

• Try it hands-on: demos in stores to feel the Always-On display, see how quickly it charges, try gestures.
• Compare value: highlight how SE 3 brings in features that were premium before — show cost saved.
• Lead with health stories: real user scenarios (tracking sleep, detecting abnormal sleep patterns, gestural control in everyday moments).
• Emphasize safety & connectivity: real-life value when cellular works without phone, rugged build, peace of mind.

Risks & Considerations (Transparent Leadership)

As marketing head, it’s also ethical to acknowledge what SE 3 doesn’t include, so expectations are managed:

• Some flagship sensors (e.g. full ECG, SpO₂) are still reserved for higher Apple Watch lines.
• Battery life though improved in charging speed remains ~18-hour “all-day”; overnight plus display on is more demanding.
• Feature availability varies by country (regulatory approvals, localized sensors, phrases).
• Users will need compatible iPhones / versions of iOS/watchOS for full functionality.

Closing Reflection

With SE 3, we bridge aspiration and accessibility. We don’t expect everyone to pay top-tier. But we do expect that many will feel they’re getting top-tier value. This product embodies a leadership in wearable tech that is inclusive — not just for those who can afford the “Pro” price tag, but for those who aspire, live actively, care about wellness, and want reliability + innovation joined.